Deals

Blank Rome Represents Breakthru Beverage Group, LLC in Merger with Allied Beverage Group LLC

September 2017

Blank Rome successfully represented Breakthru Beverage Group, LLC in the merger of its wholly owned subsidiary, R&R Marketing LLC, with Allied Beverage Group LLC, New Jersey’s largest spirits and wine wholesaler. The transaction, which closed on August 31, 2017, will bring in total annual revenues of nearly $1.2 billion for the merged companies, and a 60-percent market share.

The combined company’s portfolio will include Smirnoff, Patrón, José Cuervo, Jameson, Buchanan’s, Kendall-Jackson, Yellow Tail, Absolut, Bacardi, Johnnie Walker, Jim Beam, Hennessy, Baileys, Beringer, and Campari, among other brands. Breakthru is currently present in 15 states and Washington, D.C., and is the nation’s third-largest spirits and wine wholesaler, with projected 2017 revenues of $5.53 billion.

The Blank Rome team was comprised of attorneys and professionals across several of the Firm's practice areas—notably corporate/M&A, tax, real estate, antitrust, and litigation—to manage the inherent interdisciplinary solutions required to complete the transaction.